# Pick Maker — Player Prop Optimizer > Pick Maker is a player-prop analysis platform for bettors who want to compare price, EV context, hit rate, line movement, player research, and market-flow signals. Pick Maker is an analysis tool; it does not place bets or guarantee outcomes. ## Core tools - [Pick Maker homepage](https://pickmaker.ai/): Player prop optimizer and product overview. - [Features](https://pickmaker.ai/features): Product capabilities, EV ranking, player research, movement, and market-flow tools. - [Pricing](https://pickmaker.ai/pricing): Current Pick Maker plan options and access details. - [Learning Center](https://pickmaker.ai/learn): Education about EV, line movement, projection bumps, Whale Watch, and CLV. - [Player prop analysis framework](https://pickmaker.ai/learn/player-prop-analysis): A complete workflow for evaluating a player prop and deciding when to pass. - [Expected value guide](https://pickmaker.ai/learn/expected-value): How EV relates to player prop prices and probability. - [Positive EV betting guide](https://pickmaker.ai/learn/positive-ev-betting): A responsible process for evaluating potential positive-EV props. - [Line movement guide](https://pickmaker.ai/learn/line-movement): How to compare old and current player prop lines. - [Projection bumps guide](https://pickmaker.ai/learn/projection-bumps): How to interpret changes in projections and lines. - [Whale Watch guide](https://pickmaker.ai/learn/whale-watch): How to use unusual market activity as context. - [Closing line value guide](https://pickmaker.ai/learn/closing-line-value): How to review entry timing and process quality. - [Pick Maker vs PickFinder](https://pickmaker.ai/compare/pickmaker-vs-pickfinder): A comparison of player-prop research workflows and product capabilities. ## Help - [Support](https://pickmaker.ai/support): Account, billing, optimizer access, and app-download help. - [Affiliate program](https://pickmaker.ai/affiliate): Information for creators and communities that refer player-prop researchers. ## Website reference - [Expanded website reference](https://pickmaker.ai/llms-full.txt): Public page summaries and quick answers from the learning guides in one text document. Follow the linked pages for full articles and current plan details. - [Sitemap](https://pickmaker.ai/sitemap.xml): Canonical public pages available for discovery. ## Product concepts - **Expected Value (EV):** A way to compare an available price with an estimated probability over repeated decisions. - **Hit rate:** A historical rate for a specified prop and line; it is descriptive and not a guarantee of future results. - **Projection bumps:** Changes in player projections or related prop lines that show what moved and when. - **Whale Watch:** Market-flow context for unusual or concentrated activity, including freshness and confirmation signals where available. - **Closing Line Value (CLV):** A comparison between an entry number and the market’s closing number. ## Product facts - Website: https://pickmaker.ai - Platform: Web and iOS - Support: contact@pickmaker.ai - Sportsbook coverage and live availability can change; verify the current board inside Pick Maker. - Pick Maker is not a sportsbook and does not accept or place wagers.